Insight into Pinterest’s New Business API
Yesterday, Pinterest announced Curalate’s official access to their Business Insights API, which provides deeper and more automated access to Pinterest data. As a result, Curalate is now the only visual analytics provider to be included in Pinterest’s Business Insights API initiative, Tumblr’s A-List program, and listed as an Instagram Platform Developer.
4 Fashion Brands That Understand How to Up Instagram Followers — and Sales
If anyone has mastered the art of strengthening consumer relationships and driving engagement on Instagram, it’s the marketing brains behind fashion brands. Instead of relying on an anonymous social media team, the most successful brands tap one personality to serve as the face of their “personal” Instagram accounts. Here’s why it works: It allows users to relate to and be inspired by the guy/girl who wears the clothes, plus it gives them a peek behind the scenes which fosters a close consumer relationship.
Curalate Adds Tumblr Analytics, Becomes the Platform’s Only Visual Analytics A-List Partner
We’re excited to announce that Curalate has joined Tumblr’s official A-List partner program, becoming Tumblr’s only visual analytics partner. With this partnership, Curalate has access to Tumblr’s firehose and the 130 million images that are shared daily across the network.
Put Your Best Face Forward: How Beauty Brands Use Visuals to Drive Engagement
If beauty brands want to jump off glossy magazine pages and truly become a part of consumers’ lifestyles, they should look no further than Instagram. After all, the image-focused app is a place where brands can organically promote shareable, on-message images and videos — all while creating brand loyalty and celebrating your fans. Below, we share three ways beauty brands can polish their social presence with visuals.
4 Ways to Leverage UGC on 4 Top Visual Networks
A stylish picture of sneakers that a user posted on Instagram is not only creative social self-expression; it’s organic user-generated content (UGC). A Facebook friend who shares a picture of himself sipping a Starbucks Frappuccino and uses the hashtag #Sipface isn’t just posting a silly selfie, he’s participating in a Starbucks content marketing campaign.
Peace In Our Time II
Is anyone else struck by the obvious parallels between Putin’s Russian ambitions currently unfolding in Crimea and those of Hitler’s Germany in Sudentenland circa 1938. No? Are you sure?
- Both feature an egomaniacal totalitarian who are very intelligent and media savvy at the head of a very large and formidable army.
- Both countries have a significant portion of their population that long for the glory days of their former empire and would gladly go back, especially and specifically the heads of state.
- Both aggressors are using the excuse that a large portion of the targeted region includes a population that speaks their native language as pretext for invasion.
- Both regions hold strategic military and economic value for their greater ambitions.
- In both cases (or so it appears so far in the case of Crimea) we find that the leaders of the free western world would rather pursue peace at all costs, even to the point of giving up the disputed land, then face outright conflict. In other words, Appeasement.
No one can dispute that their are differences between Crimea 2014 and Sudentenland 1938, primarily the sanity of the dictator in question. Putin is both opportunistic and precise, pushing only so far as he can without triggering outright reprisal. Hitler did as well, for awhile, but his naked aggression and loose hold on reality eventually got the better of him. Putin is a much more subtle and disciplined tyrant, but doesn’t that make him all the more dangerous?
No one knows how this will play out. World War III? Maybe, but not likely. In a World War markets are disrupted and corporations lose money, lots and lots of money. What is more likely is a refreezing of the once dormant Cold War, a long and drawn out chess match between super powers with provincial territories along the Russian border as game pieces and the perpetual nerve-racking threat of regional conflicts triggering nuclear war.
More on the history of the Sundenten Crisis
Putin’s Playbook, the strategy behind Russia’s takeover of Crimea
Could Ellen’s ‘Best Selfie Ever’ be any better? Yes, yes it could.
When Ellen spontaneously lept from the spotlight as host of the Oscars into an audience of A-list celebs to partake in what has become the calling card of our latest and greatest generation, The Selfie, we could all probably guess what would happen next; a Social Media firestorm.
This was no ordinary Selfie mind you. This Selfie included mega stars like Meryl Streep, Julia Roberts, Brad Pitt, Jennifer Lawrence, Kevin Spacey, Bradley Cooper, Jared Leto and Ellen herself. The faces in this snap shot represented 1,400 films and enough star power to blow a celeb worshipers mind … or at least their Twitter account.
Within the hour the ‘Best Selfie Ever’ had been Retweeted about 1.5 million times (2.6MM Retweets and 1.3MM Likes as of writing of this post) and continued to gain steam to the point that all of it’s sharing actually crashed Twitter services around the world. An amazing feat for one image to pull off.
What’s even more amazing than the millions and millions of people Ellen and the Academy reached with this single Twitter post are the countless millions more they could have reached if they had posted the same image to Instagram.
Recently, a study by digital consulting firm L2 Think Tank revealed that although Twitter has a much larger user base, images shared on Instagram are actually much more likely to see user interactions. Thirty eight times more likely to be precise. If the research were to hold true in this particular case, Ellen’s Selfie would have generated almost 150MM interactions (as of the time of this post) on Instagram vs the paltry 3.9MM on Twitter.
This is obviously not a bullet proof hypothesis but it does lead us to a very important question and subsequent debate: If Ellen had posted the ‘Best Selfie Ever’ to Instagram instead of Twitter, would it have had a bigger impact? What do you think?
Assuming she had even a fraction of the number of followers on Instagram (1/38th to be precise) as she does on Twitter my money is on Instagram.